An Inbound Sales Skill that turns every contact form into a structured inbound sales workflow 👇

According to Salesforce, only 28% of a sales rep's time is actually spent selling, the other 72% goes to lead research, proposals, CRM updates and admin tasks.

In this "Coworkings AI" edition, we broke down how to build this skill with Claude.

A Skill in Claude is a saved set of instructions that tells the model how to execute a specific workflow. In this case, handling inbound coworking leads end-to-end.

The workflow follows a 5-step sequential pipeline:

🔹 Lead Enrichment → live web searches to enrich the prospect's profile

🔹 Lead Qualification → score out of 35 across 7 ICP dimensions*, with priority tier (HOT/WARM/NURTURE/LOW FIT)

*These dimensions can be edited to better fit your qualification process.

🔹 Product Recommendation → maps the need to the right product and site, flagging mismatches

🔹 Demo Script → personalised SPIN-framework guide for call or in-person tour

🔹 Email Sequence → 3-email follow-up sequence ready to send

The full flow:

Contact form → web enrichment → ICP score → product recommendation → sales call or tour script → follow-up sequence

Why this skill creates value

• Inconsistent lead response

At a single location, an experienced rep holds it together by instinct. Across 4+ sites, the model breaks. The quality of every reply depends on who picks up the lead and how they approach outreach.

• Hot leads waiting 24 hours

Without structured prioritisation, the lead that needs a one-hour reply ends up waiting as long as a curious browser.

That inconsistency quietly costs memberships every month.

Systematise the best rep's knowledge

The sales knowledge that matters lives in your best rep's head: how to read a lead, which product fits which profile, what to say to a Head of People versus a CTO.

The opportunity: turning that tacit knowledge into a skill anyone on the team can execute.

• The skill applies the same qualification criteria to every lead

• Adapts tone and product to the enriched profile, regardless of who picks up the form

Start manual, automate after

• Validate before scaling

The first 20-30 leads should run manually through the skill. Get familiar with the output, refine the Skill and your space context. That's the only way to calibrate the ICP scoring, fine-tune email tone, and catch profiles the model misclassifies.

• Enrich it with your business context

The real value shows up when you load reference files: your actual ICP, recurring objections that convert, competitive positioning, examples of emails that worked. Without that, the skill stays generic.

You can read the full inbound sales skill guide here: 👇

https://coworkings.ai/p/coworkings-ai-010